Kuala Lumpur - Discover popular and influential figures from ASEAN countries – from political leaders to global icons in business, arts, and activism. Learn how Southeast Asians are making a global impact.
The Association of Southeast Asian Nations (ASEAN) is home to over 600 million people across ten diverse countries. Within this region, many individuals have risen to international fame due to their influence in politics, business, entertainment, sports, and activism. Here are some popular and inspiring figures from ASEAN who are making a lasting impact both regionally and globally.
1. Joko Widodo (Indonesia) – Political Leader
Known as "Jokowi," he is the President of Indonesia and widely admired for his humble background and reformist agenda. Rising from being a furniture businessman to mayor and then president, Jokowi is often seen as a symbol of hope and progress in Southeast Asia.
2. Rodrigo Duterte (Philippines) – Controversial Leadership
The former President of the Philippines, Duterte gained international attention for his hardline policies on drugs and crime. Despite controversies, he maintained strong support among many Filipinos, reshaping the country’s domestic and foreign policies.
3. Tony Fernandes (Malaysia) – Business Icon
As the founder and CEO of AirAsia, Tony Fernandes revolutionized budget air travel in Southeast Asia. His efforts made flying more accessible and connected ASEAN countries like never before.
4. Aung San Suu Kyi (Myanmar) – Nobel Laureate
A former opposition leader and Nobel Peace Prize winner, Aung San Suu Kyi became a global icon for democracy and human rights, although her legacy has become more complex due to recent political controversies in Myanmar.
5. Michelle Yeoh (Malaysia) – Global Actress
The Oscar-winning actress from Malaysia rose to global fame through roles in Crouching Tiger, Hidden Dragon, Crazy Rich Asians, and Everything Everywhere All at Once. Michelle Yeoh is a proud ASEAN representative in global cinema.
6. Nguyễn Phú Trọng (Vietnam) – Key Political Figure
As the General Secretary of the Communist Party of Vietnam, Nguyễn Phú Trọng plays a central role in shaping Vietnam’s policies and its rising influence in the ASEAN region and beyond.
7. Pita Limjaroenrat (Thailand) – Rising Democratic Voice
A modern political reformist and leader of the Move Forward Party, Pita represents a new generation of Thai politicians who focus on democracy, human rights, and youth engagement.
8. Jose Mari Chan (Philippines) – Music Legend
Known as the “King of Philippine Christmas Carols,” Jose Mari Chan is beloved across generations. His music has transcended borders and cultures in the ASEAN region.
9. Bongbong Marcos (Philippines) – Political Dynasty Return
Son of former President Ferdinand Marcos, Ferdinand “Bongbong” Marcos Jr. returned to power in 2022 as the President of the Philippines. His leadership has sparked renewed debates about legacy and national direction.
10. Anggun Cipta Sasmi (Indonesia) – International Music Star
Anggun is a renowned Indonesian singer-songwriter who has gained fame in Europe and served as a UN Goodwill Ambassador. She is one of ASEAN’s most successful music exports.
Conclusion
These influential figures from ASEAN highlight the region’s diversity, talent, and growing influence on the global stage. From political powerhouses and reformers to artists and entrepreneurs, ASEAN continues to produce leaders who shape not just their nations, but the world.
